After restructuring, re-financing, and with full order books for 2020, the Triumph dealer Three Cross Motorcycles have unfortunately had to go into administration due to the extra financial pressures caused by the Coronavirus situation in the UK. It is possible that the dealership could be rescued, we'll keep you posted.
This is the full press release from Three Cross Motorcycles:
"A fond farewell from Three Cross Motorcycles.
"It is with deep sadness and regret that we have had to put Three Cross Motorcycles Ltd into administration.
"Three Cross has a long and proud history in the motorcycle business, associated with brands including Cagiva, Ducati, Harley-Davidson, Laverda, Moto Guzzi, Moto Morini, MV Agusta, Peugeot Scooters, Triumph and Yamaha, plus many more besides. It's been a rollercoaster ride, filled with great stories and so many achievements, together with some lows and exceptional challenges. For over 40 years we withstood the hard knocks that came our way, but the final blow from Covid-19 has brought us down.
"After two hard years, we had restructured and, by the end of February, we were on target, with a healthy order book for March/April delivery. However, our expectations of a Springtime recovery were swept away by the Covid-19 virus and subsequent Government lockdown, which caused a catastrophic cash-flow crisis, from which there was no way back.
"We need to thank our staff for their loyalty and commitment over the years - without these wonderful people, none of the Three Cross Story would have been possible.
"And we would also like to thank you, our customers. We're on first name terms with so many of you and it's always a pleasure to welcome you to our showroom or to bump into you at one of our events.
"It's goodbye for now and we hope that motorcycling continues to give you as much pleasure as it's given us over the years.
"Richard, Lisa, Keith and Gloria Davies."
